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At The End Of the Day, It All Comes Down To Social Skills

3 Books Every Content Marketer Should Read

Emotional intelligence, interpersonal skills and communication skills are words you often see in management articles. These articles often talk about how social skills can help you going from being a good manager to being a great manager. For a long time, and as much as I find these articles interesting, I thought they were not pertinent to me. After all [...]

While writing content is easy, writing good and engaging content is harder. Yet, content marketing has many benefits for companies. It helps businesses to generate inbound leads, develop brand awareness [...]

The Millennium of Freelancers

The Day I Learned to Learn

Technology has been the biggest disruptor since the late 90s. Not only did it change our way to interact with people, but it also changed the way we do every basic thing in our life — listening music, shopping, reading a book, etc. It also changed the way we work. You can now work from your home, work for a client located on the other side of [...]

One year ago, I have decided to start my own blog with 3 other friends — it is currently in a complete redesigning, rebranding, and repositioning phase. At this time my knowledge of programming, coding and WordPress, was pretty much close to zero — I have a Maitrise in Marketing Innovation and a Bachelor Degree in General Management.

Say No to Boring Meetings!

Freelancer: The Cast Away Syndrome

We all have had in our professional career bad meeting experiences. However, as much as meetings can be irritating, they are important. They allow you to stay close to your team, to keep your team engaged, but also to keep your employees motivated. Yet, unorganized meetings can often result in a huge waste of time. Worst, they can [...]

Being a freelancer is great. You work your own hours, and hopefully, you are successful enough to choose your own projects. Our society relies more and more on freelancers. According to Forbes, by the year of 2020, 50% of the workforce in the USA will be freelancers.

What’s going on with “valuable content”?

Is Kodak Making a Comeback?

If you are familiar with content marketing, I bet you read an article about writing valuable content (at least one). You know what article I am talking about. This article that gives you generic advises on how to write valuable content, and at the same time tells you that there is no universal formula to [...]

If you were born in the late 90s, your only memories of Kodak is from your not so old text book or from the giant yellow digital printer at Target. But, believe it or not, Kodak was once a giant. The company was the Google of its time. Kodak was controlling more 90% of the film and 85% of the camera sales in [...]